Connected to the Culture

Asian groups overall, including the Laotian, value a connection to their culture and the language of their homeland. LaoBC is the only television outlet in America providing updates of news from Laos, variety shows featuring Laotian artist, cultural programming and more, all originally-produced in America by Laotian Americans in the Laotian language.

The Valuable Laotian Audience

Laotian consumers represent a virtually untapped market. As a group, they’re interested in a wide variety of products with a particular interest in those that can benefit the entire family. LaoBC provides a highly desirable, uncluttered environment to reach this target consumer and can open the door to a new and growing market segment for products and services.

Family is Top Priority

The Laotian cultural unit is the family, not the individual. Family members of all generations often live together and watch TV together. LaoBC authentic, broad-based, family-oriented programming is designed to provide something for everyone. Mainstream entertainment news, sports and other shows air in English, subtitled in Laotian, targeting younger viewers growing up with English as a first language.

Eager Media Customers

Laotian Americans are heavy TV viewers, avid readers and eager users of a variety of media. Media helps Laotian Americans maintain a tight connection within their own communities and family still in Laos.

Programmed by Laotians, for Laotians.

Lao Broadcasting Channel is headquartered in a state-of-the-art production facility in California, home of the largest Laotian population in America. LaoBC is able to draw from a large pool of talented staff to help stay in close contact with the information and entertainment needs of their audience. The majority of LaoBC news, variety and music programming are produced in-house, while films and drama series are acquired from outside suppliers including the highest quality productions from Korea, Hong Kong, and other Asian sources.