About Us
Lao Broadcasting Channel is the first 24-hour Lao television programmed to meet the needs of Lao audiences living in North America and Canada. Lao BC attracts viewers from all segments of Laos’s society, from first generation to younger audiences, by offering a broad range of originally-produced and acquired programming in the Laos language including news, drama movies, documentaries, variety show, music, talk shows, live programming and more. Lao BC has been delivering quality entertainment to one of the fastest-growing Asian populations in America.
Our Mission
Our mission is to use television and the internet to connect the growing to their heritage, culture and identity. Lao BC currently supports the growth and development of Lao communities by providing a full 24-hour television channel.
Brand Loyalty
Laos is distributed by International Networks, a leading American provider of single language and multi-ethnic television programming. Lao BC is available throughout the United States and Canada. Over 90,000 households in North America choose to bring the highest quality Laotian language television programming into their homes with Lao BC each month.
Eager Media Customers
Laotian Americans are heavy TV viewers, avid readers and eager users of a variety of media. Media helps Laotian Americans maintain a tight connection within their own communities and family still in Laos.
Effective Marketing
Building brand loyalty is a high priority for every business. Marketing directly to the Asian American community can prove very effective in winning over this group. A recent study showed that 70% of Asian Americans believe that companies who advertise to them care about their community. Once a brand name is established, the study showed that 72% of Asian Americans cited brand names as a strong influence on their purchase decision. This is compared against 34% for the general population.
News & Events
April 13 - 15th 2010
Lao New Year >>
May 1st, 2010
Labor Day - Public Holiday >>
